The Importance of Realistic Pricing

The average market time (calculated from when the aircraft enters the market to closing) for medium and long range business jets has increased two-fold, when compared to 2008.  However, aircraft that are realistically priced are selling in a reasonable amount of time and fairly close to their asking price. Similar to the real estate market, you would not price a house today at 2007 prices. For sellers to determine market time and pricing, they should completely understand the market for their aircraft as well as competing makes/models — not just what is on the market now, but what sold, for what price and why. If sales continue at their current pace, it would be safe to assume the confusion of 2009, as illustrated by the higher spread between ask/selling price, is beginning to subside.

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